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Quai Antoine Ier: superyacht lifestyle exhibition at the 2017 MYS

Firmly oriented towards the superyacht end clientele, the Monaco Yacht Show has completely reset the Quai Antoine Ier area to unveil a new exhibition space dedicated to the superyacht lifestyle. The 34,000 attendees expected this year will extend their visit in this completely transformed area that will present four exhibitions:
– The new Starboard lounge-exhibition
– The Car Deck (prestige car exhibition)
– The Tenders & Toys
– The Holland Pavilion
The Starboard
The Starboard will present a selection of exhibitors, specialising into superyacht destination, luxury products and arts. The new area will also propose the second official Monaco Yacht Show restaurant-lounge. Indoors or on the terrace visitors and exhibitors can enjoy the snacks and cold dishes, then come back again after 4.30 pm for the Happy Hour with live piano-bar music. The Starboard will also house the Show’s official Press centre (access restricted to accredited journalists) and Business centre with private meeting rooms (available only for exhibitors’ business meetings). A selection of yachting and lifestyle magazines will be freely available and Wifi will be available all alongside Quai Antoine Ier.
The Car Deck
Launched at last year’s MYS, the Car Deck will be set alongside the Starboard and present fifteen or so prestige vehicles, with some available for test drives by the Show’s premium clients.
The finest and cutting-edge models of prestige brands will be displayed: Aston Martin, Automobili Lamborghini, Bentley, Elemental Cars, Hoffmann & Novague, McLaren, Mercedes-Benz, Shelby by Gentleman Car.
The Tenders & Toys
Visitors to the 2017 Monaco Yacht Show will discover a brand-new exhibition area devoted entirely to the trendiest luxury tenders and water toys on the market. The Tenders & Toys will display fifteen or so tenders on two sites, one on the quay (in the extension of the Dutch HISWA pavilion) and the other on the water (opposite the Car Deck and the Starboard). Yacht owners, skippers and future clients will be able to choose their tenders from among the variety of products on view.
The Holland Pavilion
HISWA, one of the longest-standing exhibiting federations at the Monaco Yacht Show, will again raise the flag of the Dutch superyachting industry with their Holland Pavilion. Eight exhibiting companies will present their best know-how, expertise and high-end nautical products.
The reconfiguration of the Quai Antoine Ier exhibition area will create a new epicentre for the activities of the Monaco Yacht Show and will stand as a new milestone in the development of the Monaco Yacht Show since 1991.
Monaco Yacht Show
27th edition | 27 > 30 September 2017
Port Hercules, Monaco
#mys2017 | @mys_monaco | Facebook/monacoyachtshow | Instagram: monacoyachtshow_official

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