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Bucharest- skyline transformation 2025 | Immofinanz: For over a decade, our office buildings have been landmarks in their areas

“Generally, the market will continue to grow in terms of developments, as there is still room and, while the future requirements might change in terms of specs and flexibility, we believe that the demand will remain on an ascending trend”, Fulga Dinu, Country Manager Operations Immofinanz Romania.

After the recent evolutions and upgrades, what strategic strengths define the market role of Immofinanz Romania?

Our international myhive office brand proved and continues to assert itself as the adequate concept for the future of offices, setting already a trend in the segment. The brand was created with one main goal in mind – to support our tenants with all their needs, in order for their success to be ensured. The workplace is evolving and there is a growing trend towards more spacious areas featuring lounge spaces, warm atmosphere, facilities and infrastructure, large range of services and last but not least, flexibility. This refers to large areas that can be rented on a long-term basis and small areas that can be added to or disposed of at short notice as desired. In addition, myhive offers mymembership service, where a monthly rate covers all services, including short-term rental of meeting rooms. Thus, the offer includes a combination of high-quality coworking space with the advantages of a modern headquarters, which is characterized, for example, by generous space, all-round service and an excellent infrastructure. Hence, we consider our product to have a strategic strength in the market and in shaping the perception for office space.

Published in an exclusive, investment destination – oriented, market tour: “Bucharest – the skyline transformation by 2025” – Read: here

How would you characterize the impact and transformations determined in the capital and its submarkets by the projects of Immofinanz Romania? How is the ideal city envisioned by IMMOFINANZ?

Romania is one of the main markets for IMMOFINANZ, with over 15% of the entire portfolio of the company being held here. For over a decade, our office buildings have been landmarks in their respective areas. For instance, our properties held in the Dimitrie Pompeiu area, IRIDE and Metroffice, have been and will continue to shape the respective area. For this purpose, however, we believe that in an ideal city, a proper infrastructure needs to be ensured, thus the proper cooperation between the private investors and the public authorities for a common goal should be a must.

Which are the most important technical specifications / features, innovations, facilities and technologies introduced for future proofed buildings? How do you see the standards and tenants facilities evolve?

Our tenants and their needs become more and more sophisticated. Thus, as stated before, we have already created a product, myhive, to address all the “so called” soft needs: friendliness, service, nice atmosphere, flexibility, and so on. When it comes to the hard needs, the technical ones, these should range from proper IT infrastructure to novel HVAC (heating, ventilation and air conditioning) installations, as well as environmentally friendly buildings.

Facing the challenges raised by new regulations, technologies, patterns of work, economic models, which elements define in your opinion future business & lifestyle districts?

Given all the current changes, but especially the boost in digitalization in the recent past, the modern office needs to have at hand everything people need. Thus, we will see residential hubs, with all the necessary accessories (kindergartens and schools, medical facilities, etc.) and retail schemes developing next to office areas, in a perpetual need of people to spend as little time as possible with commuting, in their desire to quickly address their needs.

Which are your prognosis in terms of real estate development in the capital and new projects until 2025, which type or projects would complement better the areas were Immofinanz has already invested in?

We have eight standing office properties and two office buildings currently in refurbishment in Bucharest and Voluntari with a 91% occupancy rate. Our portfolio is mainly concentrated in the Dimitrie Pompeiu area, thus we believe that a mixed-use project in the area would be potentially attractive for us. Generally, the market will continue to grow in terms of developments, as there is still room and, while the future requirements might change in terms of specs and flexibility, we believe that the demand will remain on an ascending trend.

Which are the main recommendations for the central and especially the local administration to support an international identity and create business potential in the new economic paradigm, for Bucharest, in CEE?

In all the cities where we have properties, we have a very good collaboration with the local authorities. In general, the key to success is to have the support of the local and central administrations on matters such as infrastructure improvement, permitting, and the such, in order for our business to progress and directly the local community as well. Thus, an administration that would be open to listen to and address the needs of the private sector could definitely turn into a win-win any situation for all parties involved.

Published in an exclusive, investment destination – oriented, market tour: “Bucharest – the skyline transformation by 2025” – Read: here

Content partners:

Concept Structure | KONE | Rustler | Atenor

With the support of:

SkyTower |  Immofinanz | Speedwell | Brisk

EMS Floor | RC Europe | NIRO Group | Liziera de lac

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