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The MYS launches the Yacht Design & Innovation Hub

This September at the 2021 Monaco Yacht Show, visitors will discover a brand-new exhibition area dedicated to design and innovative solutions in superyachting: the Yacht Design & Innovation Hub.

New exhibition area dedicated to design and innovative solutions in yachting
Enhanced visit experience for the new generation of superyacht customers
Discuss your first yacht building project with designers
Live presentations of designers

Future charterers and yacht owners will meet a selection of designers who will present their works, their creative talents in designing a superyacht from a blank sheet! A genuine meeting with design experts recognized by the yachting industry.

​​​​​​​Located on virage Louis Chiron in Port Hercule, inside the new show’s Dockside area (superyacht and tender exhibition), the Yacht Design & Innovation Hub will complete the show’s historical Designer Gallery on Quai des Etats-Unis where visitors are used to directly meeting up with the designers and naval architects on their booths.

A tailor-made experience for the new generation of superyacht clients

With the Yacht Design & Innovation Hub, the MYS organizers aim at enhancing the first-time superyacht experience of the new generation of customers who plan to build their future yacht.

Visitors to the show will then meet up with top-notch yacht designers to start discussing their next yacht project or receive the experts’ insights on the current and future trends in superyachting.

With the Yacht Design & Innovation Hub, the MYS organizers aim at offering a deeper immersive experience in the world of superyachting to the new generation of customers who attend the show with a very first project of a yacht construction.

Their introduction to yachting will definitely start at the Yacht Design & Innovation Hub. Visitors will be able to discuss their yacht project with the designers, as well as current and future trends in yacht design… to better imagine the yacht of their dreams!

Live talks every day

During the show’s four days, designers will hold 15-minute talks about, obviously, design in yachting and also about their experience or projects (free access to all visitors depending on room capacity and sanitary measures; no registration required).

The Yacht Design & Innovation Hub is part of the new programme developed by the MYS Organizers to offer a bespoke experience of unparalleled prestige to future superyacht charterers and owners in visit to the Monaco Yacht Show.

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