Leading private Egyptian property developer, Mountain View, expands into Saudi Arabia with Sisban Group partnership—ushering in a new era of international collaboration.
Mountain View, one of Egypt’s leading private property developers, has succeeded in capturing investment in the Egyptian market through a strategic partnership with Sisban Group. Mountain View and Sisban Group’s collaboration will form the basis for expansion into KSA with a new experiential retail concept. The refreshed increase in investment follows its partnership with Mountain View in 2015 to create Mountain View iCity. Once proven further afield the concepts will be exported back into the domestic Egyptian market by Mountain View.
Speaking from MIPIM 2023, Founder & Chairman of Mountain View, Eng. Amr Soliman stated, “Rekindling our partnership with Sisban hails a new chapter for Mountain View’s global business, and an exciting opportunity to expand our presence into Saudi Arabia. Guided by the success of our projects in Egypt, we are delighted to continue our collaboration with Sisban. Together we will realize a new vision for truly experiential retail”.
Mountain View also hosted a panel at MIPIM 2023 in Cannes, France to discuss this venture further, and offer more insights into its vision for experiential retail. Titled ‘Retail Clutter vs. A Retail Experience: The new emerging concept in the region’, the discussion took place on Wednesday March 15th at the Egypt Pavilion. The panel of experts was made up of Ahmed El Moursy, Chief Happiness Officer; Robert Hanka, Chief Corporate Officer, Sisban; and James Wrenn, Executive Director, Head of Capital Markets, Colliers MENA. Mountain View led the discussion, sharing its vision for how property players can reimagine the retail experience to promote engagement and boost consumer satisfaction and happiness.
Mountain View and Sisban: Continued collaboration for a new retail experience
Mountain View and Sisban Group’s collaboration initially begun in 2015, with the innovative residential project Mountain View iCity, meaningful-living communities located in the heart of East and West Cairo, Egypt. Each project covers 500 acres of land and includes quality residences for a total of 15,000 families, ranging from large villas to apartments and penthouses. iCity boasts diverse features and facilities that ensure there is something for everyone, whether it be outdoor spaces, lush greens, tailor-made homes, or sports facilities. The development’s foundation concept is that of 4-Dimensional interface which separates roads and parking spaces, pedestrian walkways, and residential parks. This unique approach gives all community members privacy and exclusivity, whilst also enabling them to socialize and roam the city freely and safely.
In its attendance of MIPIM 2023 at the Egypt Pavilion—including hosting a panel with global experts on retail—Mountain View hopes to continue exploring how developers can bring a more humancentric approach to projects. With future plans to export its 4D iCity concept worldwide, Mountain View aims to continue supporting the creation of more liveable destinations.
Mountain View
Founded in 2005, Mountain View embraced its journey with the sole purpose of revolutionizing the industry by adopting a unique vision of “bringing life to land and spreading happiness around us” standing on “Science of Happiness & Innovation” in accordance with international standards. Over the past 18 years, with a mission to building a lighthouse that inspires meaningful and happy communities the company has renewed its promises and confirmed its continuous dedication in delivering 16 distinctive projects, spread across three 3 main areas; West Cairo, East Cairo, and Coastal Projects, overlooking the Red Sea and the Mediterranean, led by a team of thought leaders and qualified experts. Mountain View has become an icon of modern architecture, aiming to elevate residents’ quality of life allowing them to “Experience Happiness”.
Sisban
Sisban’s journey started in 2007 when its founders decided to join forces and make their mark on the world. Founded initially as a real estate development company, Sisban rapidly made a name for itself through shrewd investments and landmark property transactions in the Saudi market. Before long, Sisban spread its wings to develop commercial and residential property projects further afield in the Middle East, and it was through this that the partners identified the rich potential of land, not just from construction, but also from cultivation.
Sisban started acquiring fertile farm lands in North Africa and educated itself on world class processing techniques for a variety of agricultural products. By implementing these across its estates, Sisban was able to open European export markets that had previously been inaccessible to local farms and rapidly became one of the leading agricultural exporters in the region. This diversification into agriculture inspired the founders to expand Sisban’s business further up the food value chain by branching into the food and beverage sector. The rationale was to combine Sisban’s experience in real estate and agriculture by opening and operating chains of restaurants for exciting new brands. Over time, Sisban acquired some brands and collaborated with leading chefs to create others. It now owns and operates a diverse brand portfolio across three continents, truly capturing the value chain from seed to table.
