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Noerr: The crisis demands constant readjusting and agility

Noerr’s Bucharest office, founded in 1998, is today one of the leading advisory firms in Romania, providing integrated legal, tax and financial advisory services. Prof. Dr. Jörg K. Menzer, Partner, Head CEE Offices, Noerr, evaluates the implications of a cross-disciplinary crisis.

What type of adaptive measures the company needed? Which were the lessons of this period?

We have set up Noerr Corona Crisis Task Force and established the Noerr Corona Crisis Center through which we reacted to the emerging economic disruptions as early as at the end of February. We realized the necessity of an immediate and adaptable response to the crisis and we created a range of advisory services, with the focus on all issues relating to coping with the consequences of the coronavirus crisis. In these last months, Noerr has also experienced strong demand for advice on distribution and employment law issues as well as on capital market law issues or numerous aid programmes for securing companies’ liquidity. Besides the common internal changes, like work from home and digitalisation measures, we, as partners, have also shouldered the economic risks that we are now facing, not only through honoring our commitments, but also doing our utmost to help those who need our support. We are still at the beginning of this crisis and so are the lessons. We must not jump into conclusions too fast as the situation is still developing and the crisis demands constant readjusting and agility and so do we, in adapting to the constant changes and challenges.

What is your message to clients and partners?

One thing that Noerr has been focused on and the CEE region especially was anticipation. We deal with a lot of uncertainty and the leadership cannot wait until things happen, we have to prepare in advance and take into consideration several scenarios. It is also a cross-disciplinary crisis in which both the sanitary, the economic sector and all the involved industries have to cooperate more than before and the challenge is on the experts and leaders to come up with a holistic strategy for dealing with both lockdown periods as well as long term approach during this crisis. One of the key aspects, considering the social distancing and work home, is therefore the active involvement of the people in this process. We all have to come up with suggestions, ideas and initiatives to address the situation and to help guide our firms through the crisis and into the future. Nevertheless there are also opportunities that the crisis unlocks, either to rethink their businesses or to figure out how to do what we do best, under the new circumstances.

Noerr stands for excellence and an entrepreneurial approach. With highly experienced teams of strong characters, Noerr devises and implements solutions for the most complex and sophisticated legal, tax and financial challenges. United by a set of shared values, the firm’s 500+ professionals are driven by one goal: our client’s success. Listed groups and multinational companies, large and medium-sized family businesses as well as financial institutions and international investors all call on the firm. As one of the leading European law firms, Noerr is also internationally renowned with offices in eleven countries and a global network of top-ranked “best friends” law firms. In addition, Noerr is the exclusive member firm in Germany for Lex Mundi, the world’s leading network of independent law firms with in-depth experience in 100+ countries worldwide.

Noerr expertise

  • Corporate/Mergers & Acquisitions
  • Private Equity
  • Real Estate Investments
  • Employment & Pensions
  • Banking & Finance, Insurance & Reinsurance
  • Litigation, Arbitration & ADR
  • Restructuring & Insolvency
  • Compliance & Investigations
  • White Collar Crime
  • Commerce & Trade
  • Distribution
  • Regulatory & Governmental Affairs
  • Antitrust & Competition
  • IP & Data Privacy
  • IT & Outsourcing
  • Energy
  • Healthcare
  • TMT
  • Financial & Tax Advisory, Management Consulting
  • State Aid
  • Accounting & Payroll

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An article published in the exclusive supplement –  “Market pulse report, Romania – The new normal” | June 2020

A property market tour, including major cities, with projects status and updated opportunities at the end of the lockdown in Romania – June 2020. | Essential news with the current status of further investments, clients and partners relations, new priorities for the post crisis cycle. | B2B communication report – to help you mark your statements during the changes period.

Content partner: Crosspoint
Partners: CA IMMOCatted Business ParkCluj Business CampusVox Property Group

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An essential, integrated, printed, safe, market guide, mirroring the pulse of the market, at the official turn of the decade, post crisis, for 2021.

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Print & online editions, November 2020, premium, English.

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ionut.oprea@transilvaniabusiness.ro | +40 721 197 559
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