Brașov Enjoy Transylvania Judete Ultimele stiri

[Enjoy Transylvania!] Brașov, Smart Administration for Smart Tourism

With its 800-year-old history, with its multi-ethnic population and with a high degree of culture, but also with a rapidly expanding business environment, Brașov County is currently one of the main centres of growth in Romania. Because of this, local authorities have started a series of projects to keep Brașov attractive to investors and tourists alike.

The geographic position of the Brașov County – in central of Romania, in the south-west of Transylvania, along the middle of the Olt River watercourse and at the meeting point of two mountain ranges (Eastern and Southern Carpathian Mountains) – has transformed it into an important hub of Romania. Its geographic advantage and its infrastructure (the Brașov County has the highest density of railroads from the Centre Development Region (62km/1,000 square km) and two international roads) have helped in developing policies which have led to transforming Brașov in a competitive county both for its residents, and for its investors.

Brașov, a “Smart Tourism” Destination

The age of smart technologies prompted the local authorities in to answer the ever-growing global demand: the implementation of smart solutions to promote its tourist destinations. Brașov County is the first tourist destination in Romania preferred by both Romanian and foreign tourists. In 2018, Brașov County Council developed, with its own resources, a tourism advertising platform: www.brasovtourism.ro.

It is basically a marketing tourism promotion package based on new technologies – online platforms, smartphone apps, interactive maps – whose content is permanently updated with the help of the municipality. This action plan, based on the power of partnership, has yielded very good results during the past three years. In its promotional activities, the Brașov County authorities managed to include tens of representatives who wished to advertise Brașov beyond Romanian borders.

From the very beginning, the platform was structured on the principles of “collaborative economy”. Consequently, this app aims to create spaces in which demand and supply for tourism services and products are connected.

The Brasov Tourism App platform engulfs all the functions of Brașov Tourism: website and back office on the iOS and Android operating systems. It is a friendly platform, both with tourists and with the environment, because it brings in the forefront the idea of promoting a sustainable form of tourism that respects nature and the unique cultural heritage of Brașov County.

Ecotourism Is Helping You Uncover the Secrets of Brașov

In order to promote the cultural and natural tourist attractions of Brașov County, but also to highlight the thematic routes in this county, local authorities in Brașov have become a partner in the project Thematic Trail Trigger – ThreeT, financed through the Interreg Europe programme. ThreeT is centred on the principle of cultural tourism and ecotourism sustainability and it aims to improve tourists’ access to the destinations in the county, through developing public policies of accessibility and unmotorized mobility (cycling routes, hiking trails etc.); through the protection of the natural heritage; through the local socio-economic development resulting from ecotourism. Brașov County is implementing this project alongside other eight European partners.

Integrated Management for a European Administration

A high-performance administration, capable of coming up with integrated solutions to complex problems, needs integrated management systems. That is why the Brașov County is searching for solutions to improve. Thus, the administration implementing the project “Integrated management system at European standards for the administration of Brașov County”. The goal is to improve the process of providing the services offered by the local authorities in Brașov County, through the implementation, certification and usage of two performance management instruments in public administration: the Common Assessment Framework (CAF) and the Quality Management System ISO 9001:2015.

(From the special edition of TB 86 – „ENJOY TRANSYLVANIA!” – May/June 2019)

Related posts

E.ON și MOL România lansează „autostrada electrică” Iaşi-Tîrgu Mureş, proiect finanţat din fonduri europene

Stefana Muresan

Vastint Romania celebrated the opening of Timpuri Noi Square

Ionut Oprea

Antreprenorul bistrițean Ioan Petruț, nouă afacere în domeniul IT&C

Stefana Muresan

Speedwell a început procesul de vânzare a Record Park Offices din Cluj Napoca

Papuc Irina

Secția de Neonatologie a Spitalului Universitar București, dotată de Salvați Copiii

Ligia Voro

Casa care bloca autostrada Sebeş-Turda a fost demolată

Stefana Muresan

Accizele la benzină şi motorină cresc. Vezi toate măsurile cuprinse în Proiectul de ordonanță de urgență pentru modificarea Codului Fiscal

Stefana Muresan

Cel mai bun restaurant al Clujului, redeschis după o jumătate de an

Nora Dumitrescu

Autocarele de Budapesta și Viena, reactivate în Transilvania

Nora Dumitrescu

56% dintre români nu pot lucra de acasă, rămânând vulnerabili infecției cu Covid

Traian Dan

Finanțare europeană de 1,3 miliarde euro pentru modernizarea unor tronsoane din coridorul feroviar Curtici-Constanța

Stefana Muresan

Vitacom își propune exporturi de 10% din cifra de afaceri

Stefana Muresan

Fonduri europene pentru IMM-uri în 2020: până la 200.000 de euro pentru mici firme din IT, sănătate sau energie – propunere de ghid

Papuc Irina

Pria Farmers Day Republica Moldova Awards, 17 noiembrie, gala hibrid, la Chisinau si online

Ionut Oprea

Europa îi pregătește pe maramureșeni pentru șocul digitalizării

Nora Dumitrescu

Ecodestinaţia Pădurea Craiului, promovată la târgurile de turism din Amsterdam şi Oslo

redactia

[Enjoy Transylvania!] Sibiul pregătește „meseriile viitorului” prin învățământul dual și un mediu universitar dinamic

Transilvania Business

ADR Centru: IJJ Sibiu este beneficiarul unui contract peste un milion euro, prin Programul REGIO 2014-2020

Stefana Muresan

Brisk Group: It is our duty to keep the lights on

Ionut Oprea

Primul contract de mobilitate urbană în Regiunea 7 Centru, la Cugir

Ligia Voro

Dezbatere europeana la Sibiu

redactia

Licitație de peste 80 mil. euro pentru achiziția de medicamente oncologice

redactia

Noi modificări legislative importante in domeniul constructilor si al urbanismului

Ionut Oprea

Știința datelor, un nou program de formare a specialiștilor UBB, susținut de Accenture

Stefana Muresan

Leave a Comment