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Wembley Park added Amazon Fresh to its growing line-up of brands

  • Amazon fresh opens one of its first stores in the UK at Wembley Park
  • Wembley Park is due to be home to 20,000 residents by 2027 with 1.2 million living within 20 minutes
  • The neighborhood features an imaginative spectrum of brands

Amazon Fresh has opened one of its first UK stores in London’s newest creative neighbourhood, Wembley Park. The 2,500 sq ft. Amazon Fresh Wembley Park store is powered by Just Walk Out technology and offers a wide range of fresh produce and other products to appeal to customers.

The store is part of Quintain’s multi-billion pound transformation of Wembley Park, where it is delivering a variety of exciting brands. The store will offer further choice to Wembley Park’s tens of thousands of residents, the 1.2 million people living within 20 minutes, and the many more who visit each year.

Other initiatives that provide an enhanced service for visitors through technology include the UK’s first click-and-reserve service for outlets, The LDO Edit, at London Designer Outlet, the capital’s leading fashion and lifestyle outlet centre, which is also implementing a digital customer loyalty and marketing platform that is planned to be rolled-out across the whole neighborhood.

Matt Slade, Retail Director of Quintain, said: “At Wembley Park and London Designer Outlet, we are proud to have secured a track-record of firsts and accomplishments. The largest BOXPARK to-date. The UK’s first Champion outlet. The first stand-alone Converse store. NICCE’s first stand-alone store. The single largest residential build-to-rent site in the UK.  And now Amazon Fresh can be added to that list. Wembley Park is not only among the largest and most all-embracing urban transformations currently underway in Europe, it’s also one that combines innovation, enterprise and leading brands to become an exceptional place to live, work and visit.”

Wembley Park is an 85-acre mixed use development that will feature over 500,000 sq. ft. of retail and leisure. As well as London Designer Outlet and BOXPARK Wembley, attractions include Wembley Park Market with its entrepreneurial merchants and makers, the iconic SSE Arena, Wembley, also owned by Quintain and the Troubadour Wembley Park Theatre, the first new theatre to open in Brent in 40 years.

Projected to attract over 20 million visitors a year, Wembley Park is expected to benefit from £328 million annual retail spend by 2027, putting it ahead of London districts such as Camden and Victoria. By then, the scheme will be home to 20,000 full-time residents across all ages from families with children, students, single occupancy, flatshares, downsizers and more. In addition, it is anticipated to have a working population over 8,000 including Brent Civic Centre, corporate offices and work spaces.

For residents and workers, the vision is to create a 15-minute neighborhood with everything they might want or need within a short walk. Only two tube stops away from central London, Wembley Park is easily reached by three London Underground lines, two train lines, eight bus routes plus over 3,000 car parking spaces at low cost.

Quintain has its own Wembley Park Retail team led by Matt Slade. Agents for Wembley Park are Nash Bond and CF Commercial.

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