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[Enjoy Transylvania!] Târnava Sighișoara – a traditional Romanian company-manufacturer and brand

A ROMANIAN BRAND AWARDED WITH GOLD AND PLATINUM IN EUROPE

Tarnava Sighisoara or ‘1949 Tarnava’ as it is known at international fairs, was one of the first factories in Romania to produce shirts and blouses.

The factory started as a handicraft cooperative in 1949, became a state owned company and later a privatized one with entirely Romanian capital in 1996.

On international level, 1949 Tarnava produces in CM, CMT or full product for high-end fashion companies like MaxMara, MaxMara Weekend, Maison Labiche, MX, Lords and Fools, Etudes, Wappen, etc. and also for clients like the German, Italian or Romanian Police, the Belgian customs or the Austrian Army.

The company managed to surpass countries with a long tradition in textile manufacturing and was awarded in the year 2000 the platinum medal at the International Fair for Manufacturing in Geneva and the gold medal at the International Fair in Madrid.

”The main business partners are from Italy, France, Germany etc. The deconstructed retro fashion, especially from the ‘80ies and ‘90ies, is one of the trends of 2019”, Cristina Hâncu, CEO 1949 Târnava

Men in Western Europe prefer slim fitting shirts with small cuffs and collars and narrow button plackets, with details like bibs, metal rivets, ornamental bands… Loose fitting shirts in printed viscose and satin are also in. Women prefer floral printed fabrics, stripes and plisse. The items are in general minimalist or architectural.

CAPSULE COLLECTION – THE WHITE SHIRT: 100 YEARS FROM THE UNIFICATION OF ROMANIA, 70 YEARS OF EXISTENCE FOR THE COMPANY

The Capsule Collection was launched in December 2018, as an homage to the 100 years since the unification, as a sign of respect for the Romanian history, its culture and traditions.

We designed 24 products for men and women, 24 deconstructions of the classic white shirt. The design was classic and timeless. We used fabrics like cotton, linen, viscose and voile.

We used classical elements from the men shirt, like the bib, for women, and added cotton applications for the femininity of the product.

We also used classical Romanian embroideries, peplums in the waist, plisse capes sewn on transparent tulle etc.

For the men shirts we used black contrast fabric on ellbow patches, ornaments on the collar or button plackets, printed details, embroideries, ornamental bands on the inside of the collar etc.

THE SPRING-SUMMER COLLECTION 2019 WAS MADE IN COLLABORATION WITH THE DESIGNER RINAD MUTI

1949 Tarnava launched its SS 2019 collection at the Romanian Fashion Philosophy at the end of April. The collection was designed by Rinad Muti. The prevailing elements of the collection are elegance and strong, bold colors. Fluidity, transparency and details like frills, bows, contrast fabric add uniqueness to the collection.

SOS CHILDREN VILLAGES & 1949 TÂRNAVA- A PARTNERSHIP TO HELP CHILDREN IN NEED

Tarnava Sighisoara wished to help sustain SOS Children Villages, a non governmental organization with the purpose to support children without parental care and families at risk. For every white shirt bought, Tarnava donates to this association. The white shirt is the best sold product.
This project is part of a series of charitable actions taken by Tarnava to help the less fortunate. The company donates regularly clothes to orphanages or elderly homes.

1949 Tarnava collection can be acquired online, through partners or in our shops:
Online: https://www.tarnava.ro/, https://www.tarnava.de/
Sighișoara: 69 Mihai Eminescu Street
Brașov: 32 Saturn Street

Târnava Sighișoara Technology
The technological standards correspond to the highest standards of other manufacturing companies in Romania or Europe.
We offer construction and grading of patterns, development of samples and collections, embroidery, organizing the transport. Washing, dyeing, printing etc. can be organized when needed.

(From the special edition of TB 86 – „ENJOY TRANSYLVANIA!” – May/June 2019)

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